Dr. Justin Bull is a Lecturer at the UBC Sauder School of Business with the Entrepreneurship and Innovation Group.

Justin is the Chair of the Sustainability and Ethics Group at the Sauder School of Business and teaches extensively on sustainability, technology, and strategy to graduate and executive audiences. He has helped big companies – like IKEA, Lyft, and Rolling Stone – design strategies for responsible business. He has also worked with indigenous communities in Canada, Africa, and Latin America to help them build their capacity to engage in economic development. He graduated with a BA in International Relations and a Ph.D. in Wood Science from the University of British Columbia.

In his talk on “The Infinite and the Inevitable”, Justin provides an overview of the technological and environmental trends that are behind the biggest business opportunity of a generation.