About the Speaker

Darren has over 25 years’ experience in business leadership, strategy and marketing, focused in the consumer packaged goods space. Currently, he Principal and Found of Mahaffy Strategic Services. Through his marketing leadership he has built brands at major health and beauty companies like Procter & Gamble and Gillette along with food businesses such as Tropicana, Campbells and Weston Foods. For the last 10 years he has leveraged his strategy and communication expertise to build smaller brands in the natural and organic food sectors in Vancouver with Nature’s Path Organic Foods and Silver Hills Bakery and Optimi Nutraceuticals . Darren’s expertise spans across business strategy, consumer communication, business development, market research, marketing performance measurement and people development