Prof. Kate White is Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. She is also Senior Associate Dean, Equity, Diversity, Inclusion and Sustainability at the UBC Sauder School.
Kate’s research focuses on how social contexts, identities, and emotions shape how consumers make ethical, prosocial, and sustainable choices.
Kate is the author of “The Elusive Green Consumer” in Harvard Business Review and she has published over 50 research articles. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association and has been inducted to the College of Arts and Sciences, Royal Society of Canada. She was awarded the Canada Clean 50 Award for thought leadership in sustainability and the American Marketing Association’s Award for Responsible Research in Marketing.
Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Readings:
- White, K., Habib, R., and Hardisty D. (2019) “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding FrameworkLinks to an external site.,”
- Habib, R., White K., and Hoegg, J. (2021),” Everybody Thinks We Should but Nobody Does: How Descriptive and Injunctive Norms Motivate Organ Donor RegistrationLinks to an external site.,” Journal of Consumer Psychology, July, 621-630.