Fighting Plastic Pollution and Poverty

Rachael Sawer

Plastic Bank

April 8, 2022 - 3:30 to 5 pm

MCML 160 | In-Person

UBC Sauder School of Business Alumni and Vancouver local, Rachael Sawer is a purpose driven marketing strategist committed to creating a more sustainable future. She has over 8 years of experience in marketing and strategy, and has worked for top global brands both on the agency and client side. She most recently moved back to Vancouver after 4 years spent in London, England to join Plastic Bank where she is using her skills and global experience to help fight plastic pollution and poverty.

Readings:

• Plastic Bank website (Links to an external site.)
• “Plastic Bank: launching Social Plastic Revolution” – Field Action Science Reports (Links to an external site.)
• “How Plastic Bank uses blockchain” (3 minutes) - IBM video (Links to an external site.)
• Sneak Peak of Plastic Bank’s Blockchain recycling app (1.5 minutes) - video (Links to an external site.)
• Social enterprises & digital marketing: Is it worth the investment? – The NYU Dispatch